Introduction

Transportation Demand Management (TDM) programs help to manage congestion and reduce the number of single occupant vehicle trips on area highways by encouraging commuters to shift demand to other modes of travel, or, to trips that occur at a more efficient time, route, or place. 

Through the Rideshare Etc. program marketing, incentives, and education about non-SOV modes of transportation are promoted especially for peak-hour work trips.  User benefits include personal cost savings and quality of life enhancements including less stressful commute trips.  Societal benefits are most typically associated with reduction in vehicular use and improvement in air quality.  Carpooling is the most common modal alternative to the single-occupant vehicle as its mode share for commuting in higher than all other modes besides “driving alone”.  Mass Transit, vanpooling, ped./bike and park n ride lot options are also promoted and when programmed together amplify the success of TDM services. To encourage participation outside household arrangements ride- matching services are provided.  When offered thru large employers and with supporting incentives such as guaranteed ride home service for participants, which assures they are not stranded if there is an illness, a high percentage of successful matches are created.

MPO staff provides on-site as well as web-based commuter assistance services to individuals and TDM services to employers/developers in partnership with Metro Transit, The State Vanpool Program, Dane County, City of Madison, Wisconsin Dept. of Transportation and UW-Madison.

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Ride Options Application